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Passion Makes for A Win-Win Business Relationship

Take a look at any successful company – from Apple, Amazon, and Facebook, to Zappos and Google – and at the helm you will not only find visionaries but also leaders who have passion. They have a passion for what they do and it permeates throughout the company and culture. They surround themselves with people who similarly have a passion for what they do and what they bring to the table. And their customers feel that, they get it, and want to be a part of it.

Just look at Apple. When you walk into your neighborhood Apple store, you know that the people behind the company, the products, and the service – down to the way the space is designed – love what they do. And as a customer you love their products and the entire experience. Because it truly becomes an experience when purchasing an Apple product and, of course, when using it. You open the box, your eyes light up.

Or, look at Zappos. When you place an order for a pair of shoes on-line they do everything to make it easy. They reward customers with free shipping or even send cookies or flowers on their birthdays. In fact, the company motto is to “deliver happiness”. Their values include things like: Deliver “wow” through service. Create fun and a little weirdness. Be adventurous, creative and open-minded. Be passionate and determined. Employees at Zappos loved working for the company so much that when it moved its headquarters to Las Vegas from San Francisco, many of them relocated. This spirit comes through in the service they provide.

Marketing guru Seth Godin basically says if you don’t like what you do, don’t do it. Find what your passionate about and go after that. Of course, this has to be done in the realm of what’s possible based on your life situation. But Godin’s point is not to be boring in what you do. Care about what you do and try to make a difference. Be curious and take risks, including the risk of failure, to initiate change. In the end this will be a win-win situation for you, your business and clients.